Display device for tires and the like



Sept. 4, 1928. 1,682,745

J. E. FERGUSON ET AL DISPLAY DEVICE FOR TIRES AND THE LIKE Filed Dec. 10, 1923 2 Sheets-Sheet 1 INVENTORS 22166 6. 11 1-7921601: and BY, Weary dljfipa'm y Sept. 4, 1928. 1,682,745

J. E. FERGUSON ET AL DISPLAY DEVICE FOR TIRES AND THE LIKE Filed Dec lo, 1923 2 Sheets-Sheet 2 34 .33 54 'INVEN TOR$ y .flcgz y 15. 7776053,? M 3mm;

Patented Sept. 4, 1928.

UNITEDSTATES PATENT OFFICE.

arenas E. rnnsnson, on c m nts, e HENRY L. Mooney, on nes'r CLEVELAND; omo, nssrenons TO THE LAKE. mrnoennrrr COMPANY, or ctnvnnnnnromo,

n CORPORATION OF OHIO.

DISPLAY Davies FOR Trees Ann ms? mm.

X ap ncanonfiiea necernter 10, 1923. serial No. 679,762.

This invention relates to'a display device. More particularly it comprises a stand intended to support an automobile tire or the like, which, at the sametinie, is adapted to (tarry one or more attached or detachable display panels for advertising matter. It also contemplates the provision of a stand of such construction that the several parts thereof in ay be disassembled and folded so that the same may occupy relatively small space for shipment. Totheaccomplishment of the foregoing and related ends, said invention, then. consists of the means hereinafter fully described and particularly pointed out in the clainns.

The annexed drawing and the following description set forth in detail an article of manufacture embodyingthe invention, such disclosed means constituting", however. but one of various structural forms in which the principle of the lDVBDiJlOIlITlEtY be used.

In said annexed drawingz- Fig. 1 is a perspective viewof the display device. certain of the parts being: indicated in dotted lines; Fig. 2 is a front elevation of the device; Fig. 3 is a side elevation of the, device; Fig. 4 is a'developed outline of the body of the device prior to folding; Fig. 5 is a developed outline showing the several parts of the device when constructed in sections; Fig. 6 is a developed outline showing: another method of constructing the body of the device in sections; Fig. 7 is a horizontal sectional view taken along the line 7-7 shown in Fig. 2, looking in the direction of tl'iearrows; Fig. 8 is a similar section taken alone; the line 8-8 shown in Fig. 2. looking in the direction of the arrows; Fig. 9 is a sec tional detail view showing the construction of a joint where sheet stock is used and pan tiallv cut tl'irough before folding, and Fig. 10 is asectional detail View showing a joint between panel sections where separately cut panel units are employed.

As is clearly shown in Figs. 1, 2 and 3 of the drawing, the preferred form of the in? vention comprises a display standard '1, having a main central panel 2, and a foldable wing panel 3 at either side thereof. The wiiig panels are hingedly connected with the said panel.

central panel along lines 4, 4, extending from the base of said central panel to the toothere of at a slight inclination toward each other. The rearward edges 5, 5, of the side panels likewise are inclined inwardly towarchtheir correspondingly inclined forward edges, and their lower edges 6, 6, are inclined up wardly in a direction away from their point 0i? inncture with the central panel. The panel may he constructed of sheet material of various kinds, but it is found that heavy cardboard is very satisfactory. When wide sections of cardboard stock are available the central and side panels ma be cutout of. a single piece of stock and folded at each side of the'center to produce the final form of the construction.

It is also possible, as is shown in Fig. 5 of the drawing. toiorni the display standard in a number of separate sections 11, 12.13. 14, r

of suitable shape which may be joined by hinges of flexible material at the lateral edges of the central panel. Another method of forining the standard would be to out two duplicate iorrns 21; 21, of the outline shown in Fig. 6 so that by reversing the same they will forni complementary. halves. These halves are closely juxtaposed along a central line QELand reinforced by cross strips 23.24, and 25, 26, along the upper and lower edges of the respective upper and lower central panel sections. f

TWhet-her built of a single sheet or in sections as above outlined, the standard prior to foldine' isprovided with an arc-shaped aperture 31 extending completely eroes the low-r central portion of the central panel and approximately one-third of their width into each of the side panels. Said arcnate shared aperture forms the sen'meiitl'of a circle 01": greater diameter than the width of I and the ends of the aperture are disposed at a higher level than the cential portion thereof. Theends32 of thisciiri ed aperture are given a configuration corresponding to the outline of a half section of an automobile tire of thesize for which the stand is intended to support. Theupper portioirofthe stand is cut ont an are shaped outline turned reversely to andof slightly smaller lateral extent than the central arc-shaped aperture heretofore referred to. Said cutout area, however, corresponds in outline to the lower half of the central cutout portion. The folding side panels at their upper edges thus provide horizontal seats 33, upon which the inner edges of the tire are adapted to rest and inclined shoulders 34 which abut against the rearward face of said tire. The upper edge 35 of the central panel is upwardly curved at the center and rests against the forward face of the tire.

I The cardboard stock from which the panel is formed, may be partially cut through on its upper surface along the lines 4, 1, as is shown in Fig. 9 ofthe drawing, and strips 7, of fiex1- ble material may be pastedover the faces 36 formed by said cuts and the adjacent outer surfaces of the panels, after the wings are folded flatly against the rearward faces of the central panel. Where the wings are cut out of separate pieces it may be desirable to place flexible strips 41, 42, at the rearward sides 43 of the'meeting edges of the panels, as well as on the front and end faces 4:4. 45. thereof, as is clearly shown in Fig. of the drawing.

- Where an object of considerable weight,

such as an automobile tire, is to be sustained upon the standard, it is desirable to reinforce the same with suitable means, preferably with wooden strips 51 tacked or otherwise firmly secured to the inner or outer faces of each of the wing portions and extending diagonally from a point adjacent their rearward lower edgesto a point adjacent the upper central portions and rearwardly of the central aperture.

As is clearly shown in Figs. 1, 2, 3, 7 and 8 i of the drawing, two detachable display curved outline.

panels, adapted to be secured to the central panel of the standard, are provided. One of these panels52 is of circular outline and of slightly larger diameter than the largest diameter of the upper section 53 of the central panel, and the other panel 54 is of somewhat greater area and lateral extent than the lower section 55 of the central panel. Each of these display panels is adapted to contain ornamental or advertising matter suited to the merchandise to be displayed, and they are each constructedso as to be readily detachable from said standard so that changes may be' made without difficulty. Such changes are provided for by means of a pair of flaps 56 secured to therearward face of each of said detachable display panels. The flaps are formed of pasteboard or other suitable material attached at one end to the rearward face of said panels and having their free-ends 57 of The upper and lower sections of the central panel are each provided with apair of vertically extending slots 58 disposed at each side along a central line and the free ends of the flapsare adapted to be inserted in said slots to attach said detachable panels firmly to said standard.

The detachable display panel designed to be attached to the upper section of the central panel is adapted to be folded along a central vertical line, indicated at 59 in Fig. 2. By thus folding said panel it will be 'of lesser width than the greatest width of the central panel of the standard and the several parts of the display device may thus be disassembled and folded so as to occupy a very small space when it is desired to ship the same in a pack age coming within the limits of size required by the parcel post regulations.

It is also to be understood that the detachable display panel designed to be attached to the lower Section of the central panel may be provided with extensions or wings which are foldable along a line scored upon the outer face thereof. Also the standard may be provided with detachable display panels associated with the individual wing panels in the same manner in which the other panels are secured to the standard and the position of the standard in a show window may then be at an angle instead of in the usual parallel relation to the front of such window.

It is also contemplated that advertising material may be applied directly to the outer face of the panel sections in any such cases where it is found undesirable to use detachable display panels. Likewise a detachable panel may be secured above the standard by attaching the same to the upper ends of the wing panels by means of slots and interlocking extensions or flaps as may be desired.

Other forms may be employed embodying the features of our invention instead of the one here explained, change being made in the form or construction, provided the elements stated by any of the following claims or the equivalent of such stated elements be employed. i

We therefore particularlypoint out and distinctly claim as our invention 1. Inan article of the character described, the combination of a standard comprising a central panel and wing panels foldable there on, said standard being provided across its lower central portion with an arc-shaped aperture extendingentirely across said central panel and having its ends located in said wing panels, said aperture providing a sub stantially horizontal recess across said standard when said wing panels are disposed at rearwardly extending angles to said central panel, a cutout portion provided at the top of said panel, the top edges of the standard at said cutout portion and at the lower side of said transverse aperture providing seats for supporting an article of merchandise.

2. In an article of the character described, he combination of a standard comprising-a -'entra. panel, wings hingedly connected Ill able panels concealing the points of support of said article by said standard.

Signed by us, this 8th day of December, 10 1923.

JAMES E. FERGUSON. HENRY L. MOONEY. 

